🚀 Why Brokers Ignore You—And How to Change That Fast
If you’re struggling to get brokers and sellers to take you seriously, you’re not alone. The biggest reason new investors fail isn’t lack of deals—it’s lack of credibility.
You might be analyzing deals, networking, even making offers, but if brokers don’t see you as a closer, they’ll keep passing you over for the next investor. That means you’re locked out of the best deals before you even get started.
🔑 So how do you change that? You build a Credibility Kit.
This one tool instantly establishes you as a serious multifamily investor—even if you’ve never closed a deal. In this post, I’m breaking down exactly what you need to include and how to use it to start getting responses, respect, and—most importantly—DEALS.
1️⃣ What Is a Multifamily Credibility Kit?
Think of a Credibility Kit as your professional investor resume—a document that tells brokers and sellers:
✅ Who you are
✅ What your investment criteria is
✅ Your experience (or how you leverage partners/mentors if you have none)
✅ How you fund deals
✅ Why they should take you seriously
Brokers only work with closers. A strong Credibility Kit positions you as someone who knows what they’re doing and WILL close a deal.
💡 Key takeaway: If you don’t have a Credibility Kit, brokers will assume you’re a tire-kicker—and they won’t waste their time on you.
2️⃣ What Should You Include in Your Credibility Kit?
Your Credibility Kit should be short, professional, and instantly show brokers & sellers you’re serious. Here’s what to include:
✅ Investment Focus Worksheet – Clearly define what types of deals you’re looking for (asset type, location, deal size, etc.). If you don’t know yet, use my template at www.smallaxecommunities.com.
✅ Professional One-Pager – This is your #1 weapon for broker outreach. It includes your investment criteria, your background, and your team (even if you’re new, you can leverage a mentor, coach, or experienced investor).
✅ Customizable Email Scripts – Most new investors fail at broker outreach because they don’t know what to say. Use my pre-written templates to reach out to brokers with confidence.
✅ Broker Outreach Follow-Up System – Deals don’t come from one email. They come from consistent follow-up. I use Asana to remind me to follow up every few weeks—you need a system in place.
✅ Answers to Broker Questions – Brokers will ask tough questions like:
➡️ How will you fund this deal?
➡️ What’s your experience?
➡️ What markets are you focused on?
👉 I have pre-scripted responses for all of these inside my free Credibility Kit so you can answer with confidence.
3️⃣ How to Use Your Credibility Kit for Maximum Impact
Having a Credibility Kit is great—but knowing how and when to use it is what gets brokers to respect you.
Here’s the exact process you should follow:
✅ Step 1: Identify Brokers in Your Target Market
- Use Crexi, LoopNet, and CCIM to find every active broker in your market.
- Make a list and leave no stone unturned.
✅ Step 2: Send Your First Email with Your One-Pager Attached
- Don’t just say “Hey, do you have any deals?”
- Use my customizable email scripts to introduce yourself as a serious buyer.
- Attach your One-Pager so they instantly see your criteria and credibility.
✅ Step 3: Follow Up Relentlessly
- Brokers rarely respond on the first email.
- Set a reminder (use Asana or Trello) to follow up every 2-3 weeks.
- Use multiple channels—email, phone, LinkedIn, and even in-person meetings.
💡 Key takeaway: Most deals come from follow-ups, not first contact. Brokers work with investors who stay top of mind.
4️⃣ Real-World Proof: How I Got My First 44-Unit Deal
🔍 Here’s a real example of how follow-up and a Credibility Kit helped me close my first deal.
I spent three years staying in touch with a broker in Florida. Every time he listed a property, I’d:
✅ Analyze it ✅ Submit an offer (even if it wasn’t accepted) ✅ Share my feedback and price expectations
📅 Fast forward three years later—he called me FIRST when a 44-unit deal hit the market.
Why? Because I had already proven I was serious.
If I had just sent one email and given up, I would have never gotten that deal.
💡 Moral of the story: Persistence + a Credibility Kit = DEALS.
5️⃣ The #1 Mistake New Investors Make (And How to Fix It)
If you’re reaching out to brokers without a Credibility Kit, you’re making a huge mistake.
🔴 What brokers see: Just another newbie wasting their time.
✅ What they SHOULD see: A serious investor who’s prepared, knowledgeable, and ready to close.
🚀 The fix? Build your Credibility Kit TODAY.
🔗 Download my FREE Multifamily Credibility Kit here: 👉 www.smallaxecommunities.com
This is your fastest path to getting brokers to respect you, respond to you, and send you deals.
Final Thoughts: It’s Time to Take Action
If you take ONE thing from this post, let it be this:
🏆 Success in multifamily real estate starts with credibility.
- If you don’t have it, you won’t get deals.
- If you do, brokers and sellers will take you seriously.
🚀 So here’s what to do next:
✅ Step 1: Download my FREE Multifamily Credibility Kit 👉 www.smallaxecommunities.com
✅ Step 2: Set up your broker outreach list and start emailing TODAY.
✅ Step 3: Follow up consistently and prove you’re serious.
💬 Drop a comment below: Have you struggled to get brokers to take you seriously? What’s your biggest challenge? Let’s talk!
🪓 Keep sharpening that axe, and let’s close some deals!
