So, you’ve decided to become a multifamily real estate investor—but now you’re stuck.
You see other investors crushing it, posting deals, and growing their networks, while you’re sitting there thinking:
❌ I don’t even have a business name.
❌ I don’t have a logo or an email signature.
❌ I don’t know how to position myself as a credible investor.
If that sounds familiar, this guide is for you.
In today’s post, I’ll walk you through the exact steps to launch your real estate investing brand—so you can start making moves, networking with brokers, and looking like a serious player in the industry.
Step 1: Personal Brand vs. Business Name – Which One Is Right for You?
Before you do anything, decide if you want to build your brand under:
🔹 Your Name (Personal Brand) – You’ll be the face of the brand, which builds trust and authority. However, you’ll always be tied to it.
🔹 A Business Name – This allows more flexibility in the future but can feel less personal.
👉 Action Step: Pick one today. Don’t overthink it! If you can’t decide, go with your name for now—you can always create a business entity later.
Step 2: Get a Professional Logo & Branding Palette
You don’t need to spend thousands on branding. Here’s how to do it on a budget:
✅ Go to Fiverr.com and hire a designer (I recommend someone with 1,000+ reviews and a 4.9+ rating).
✅ Request a logo + branding palette (colors that represent your business).
✅ Keep it clean, simple, and professional—don’t get caught up in perfection.
👉 Pro Tip: If you need a reliable designer, check my Linktree for my go-to guy!
Step 3: Create a Professional Email Signature
Every time you email a broker, investor, or lender, your email should scream credibility. Here’s what to include:
📌 Your Name & Title (e.g., Nico Salgado | Multifamily Investor)
📌 Your Logo
📌 Your Phone Number & Email
📌 Social Media Links (LinkedIn, Instagram, etc.)
Where to create it?
✅ Use Fiverr to get a custom-designed email signature.
✅ Or, DIY it in Gmail settings for free.
Step 4: Set Up Your Social Media Presence
Even if you’re not a social media pro, you need an online presence for credibility.
✅ Create a LinkedIn, Instagram, & Facebook (if you haven’t already).
✅ Use your new logo and branding colors for profile photos & banners.
✅ Get 10-15 social media post templates made on Fiverr to keep posting simple.
👉 Pro Tip: Posting regularly (even simple quotes or market updates) will help people recognize you as an investor.
Step 5: Get Your First One-Pager & Start Talking to Brokers
If you want brokers to take you seriously, you need a Credibility One-Pager that includes:
📌 Your Name & Logo
📌 Your Investment Focus (What types of deals you’re looking for)
📌 Your Track Record (Or your mentor’s if you’re new!)
📌 Your Contact Information
🔗 Download my FREE Multifamily Credibility Kit → [Insert Link]
Step 6: Do You Need an LLC Right Now?
A lot of new investors get stuck thinking they need an LLC before they start.
🚨 Reality Check: You don’t need an LLC to start networking, underwriting deals, or talking to brokers.
LLCs become important when you’re ready to make an offer or structure a deal. Until then, focus on:
✔️ Learning the business
✔️ Building your brand
✔️ Networking with brokers
Step 7: Want to Go Next Level? Create a Simple Website
A website is not required to start, but if you want one, keep it simple:
✅ One-page website with:
- Your name & logo
- A short bio
- What you invest in
- A contact form
👉 Want a website? DM me on Instagram, and I’ll send you my go-to Fiverr guy who builds sites for under $500!
Final Thoughts: Take Action Today!
You don’t need everything to be perfect before getting started. If you only do ONE thing today, get your logo and branding colors set up.
Then, start messaging brokers, talking to investors, and building momentum.
🚀 Need a jumpstart? Download my free Multifamily Credibility Kit → [Insert Link]
📩 Want more investing tips? Subscribe to my newsletter at SmallAxeCommunities.com.
💬 Drop a comment below: What’s your biggest struggle when launching your investing brand? Let’s talk!
